PeopleFlow puts the power of analytics to work in your built space.
Any company with a company or mobile apps knows about your gathering metrics on conversion rates, dwelling time, navigation preferences, and click through rates. You can personalize a potential customer’s journey by their demographic, psychographic, and geographic profiles.
But how do you understand how your office is used, who is attending a live event, or how people are shopping? How do you convert strangers into prospects, and prospects into loyal customers?
Here’s how: PeopleFlow
Based on our built space-monitoring flow platform, PeopleFlow pinpoints traffic flow patterns and generate analytics like your digital properties. It enables you to understand the movements and behaviouer of your customers and employees throughout your bricks-and-mortar location.
How it works
PeopleFlow monitors the movement of mobile devices within your physical space and collects statistics as per zone. As customer moves through various zones within your physical space(or between different locations), PeopleFlow senses their presence through their mobile or wearable devices.
A mobile device sends out a “probe” every few seconds to connect to a WiFi or Bluetooth network. PeopleFlow monitors probe requests, triangulate a user’s position and calculates a set of metrics comparing each change in position against customizable zones.
Unique vs First-Time visitor.
How many unique individuals within a time period? How many are first-time visitors?
Days Between Visits vs. Recency
How many days on average does a unique visitor spend between visits? How recent was the previous visit on average
How long did an average visitor spend within a zone? At a location?
Bounced Visitors vs. Total Visitors.
How many visitors entered a zone but left within two minutes? What were the total number of prospects?
Window Shoppers vs. Converted Visits.
How many visitors approached a zone but did not enter? How many entered at least one zone?
Percentage of Repeat Visitors.
The average percentage of visitors who came at least once monthly / weekly / daily.
PeopleFlow scales from a small storefront, aisle end-cap, or exhibit display, to
an event venue, shopping center, airport, or chain of stores across the country.
Just add sensors:
Enable your existing in-store WiFi, or use PeopleFlow WiFi. Our WiFi devices are secure, self-organizing, and automatically administered; just plug-and-play. Differentiate between known (prospects, customers, and employees), and unknown (strangers, suspects) mobile devices.
Use your existing network, supplement it with ours, or install ours from scratch. Improve position accuracy in key locations, mix-and-match bluetooth and WiFi. Support smart tags using mobile near-field sensors to enable pop-up product descriptions and send proximity alerts.